Marketing Strategies You Need to Put into Action Right Now

Marketing Strategies You Need to Put into Action Right Now

Marketing is a given when it comes to business, but marketing requires ingenuity, research and a commitment to your brand.  Most small business either don’t have the budget nor the right strategy in place to make their marketing efforts payoff.  You need to develop a strategy as soon as possible to improve your chances of success and to keep your business afloat.  Here are some marketing strategies you need to put into action right now.

Have a strategy

This should be self-evident, unfortunately it isn’t. Many businesses first start out designing a basic website and maybe a Facebook page, but many don’t even have a business plan in place.  If you don’t have a strategy lined up then it is time to get one.  If you don’t know where to begin then you might need a marketing agency to help you.

Identify the buyer persona

First and foremost you need to identify who your ideal customer is.  Before you ever create a piece of content you need to know exactly who you’re creating that content for.  The buyer persona is your ideal customer, who needs your product or service right now.  Hint…the answer isn’t “everyone” you are not Walmart or Amazon.  Now you need to create stuff that solves their problems or that they find interesting. Here is some help identifying your ideal customer.

Create and Promote

It is not enough to just create content for marketing purposes you have to actively promote it too.  Content without promotion is not enough to drive sales by itself.  Now you need to concentrate on the promotion of that content.  Do you make a great Facebook post, why not boost it?  You can boost a post for just a few dollars and help drive traffic.

Use Multiple Platforms

Never rely on just one method of promoting your business.  Word of mouth is not enough and neither is relying solely on Facebook.  A good marketing strategy uses all kinds of different platforms to get your message across.  Some marketing methods like search engine optimization take offer a great ROI but they take months to see results.  In the meantime you can take advantage of PPC campaigns,  Facebook ads as well as offline strategies.

Measure and Tweak

No matter the combination of online marketing strategies you put into place you need to know the results they are driving.  For an online campaign you can use tools like Google  Analytics  to determine where your web traffic is coming from and how well it is converting.  Be prepared to make adjustments along the way.

Latest Trends in Video Marketing

Latest Trends in Video Marketing

We are already in the middle of 2018 and there is no doubt it has become a digital world.  Nowhere is that more prevalent than when it comes to online marketing, companies today market on the internet first before using the more traditional methods.  Video marketing is one of the go to platforms for increasing brand awareness.  Video allows consumers to learn about a product before purchasing and if gives specs better than the written word.  Using video to market your product makes sense, videos are some of the most shared content across social media.  Let’s look at the latest trends in video marketing.

DIY – Instructional Videos

YouTube is the hottest site on the web when it comes to learning how to do it yourself.  In fact a single mom built her own house based on videos she watched on YouTube.  People love learning new things, what can your business teach them?  If you want to boost subscribers and have shareable content then teach your audience how to do something.

Live Video

Live video is a huge trend more so on Facebook than it is on YouTube, but it is an incredible way to engage with you audience.  Users feel they are part of the action and they can interact directly with someone on screen.  You get live feedback that you can address right away.


Much of sales is now done through storytelling, a good story can invoke an emotional response and tug at your heartstrings.  What better way to do that than through the use of video.  You can quickly and fairly cheaply make your own commercials that you can air on video platforms or your own website for free.  You can create explainer videos that can help your audience connect with your products.  The right video can totally change the way customers view your products and ultimately boost your sales.

Innovative Video

Some of the most popular videos are pretty innovative, one of the most popular sets of videos are from drone videos and GoPro shot videos.  These different techniques give you a completely different perspective.  GoPro videos allow you to live stream adventure videos as they happen. It’s also very easy to upload a video to your site and have it seamlessly integrated with your website’s design.

Businesses both large and small have all embraced video and how it can help boost sales and brand awareness.  You can create a positive image of your organization and that can translate into increased sales.  Technology and different social media platforms have made video accessible to everybody.  You no longer have to just rely on YouTube, both Facebook and Instagram allow you to post live video too.  Embrace video marketing and what it can do for your organization.